The
Alkaline Water Company | WTER | Profile
The Alkaline Water Company employs a
state-of-the-art Electrochemically Activated Water (ECA) system to
create 8.8 pH drinking water without the use of any chemicals. The
ECA process uses specialized electronic cells coated with a variety
of rare earth minerals to produce scientifically engineered water.The
Company further incorporate 84 trace Himalayan minerals considered to
be the best in the world.
Waternomics
A
typical American drinks about 10 cases of bottled water a year.
In
2011, total bottled water sales in the U.S. hit 9.1 billion gallons
— 29.2 gallons of bottled water per person, according to sales
figures from Beverage Marketing Corp.
The
2011 numbers are the highest total volume of bottled water ever sold
in the U.S., and also the highest per-person volume.
Bottled
water sales aren’t just growing —they’re booming. Volume
increased by 4.1 percent in 2011 —five times as fast as the 0.9
percent growth in the sales of beverages overall, according to
Beverage Marketing. Bottled water sales, in fact, are growing twice
as fast as the economy itself.
- The U.S Market is predicted to
double in in the next two years.
Water
is the new front:
Old
Rivals Pepsi & Coke fighting for market share
The
three global giants in the industry Coca Cola and Pepsi and Nestle
Pepsi’s
Aquafina, introduced in 1997, is now the number one branded
non-carbonated bottled water in the US.
Coke’s
Dasani, launched a few months later, is second in the category. Both
are likely to lead the market in the future.
Market
analysts look for major consolidation among the plethora of brands
in the next few years.
It is
anticipated that large national marketers will buy local brands
around the country and shut them down. Why? To reduce competition
and, in some cases, to acquire other supply sources for spring
water.
- The battle between Coke and Pepsi
and the larger European brands is the “high profile war that will
be waged,” predicts at least one industry insider, who adds that
branding will remain a deciding factor for discerning consumers.
“Quality and trust are going to be critical, so brands will be
important.”
The
Opportunity
Virtually
no competitive products sized larger than 1.5 L in the market.
- New bulk size option well
received by existing consumers of alkaline water.
Don't
miss the NEXT premium Alert! Sign-up,
Get Alerts,MakeMoney!®
Disclaimer/Disclosure:
we received or expecting compensation from the featured company. Our
firm, principals and staff may own/buy/sell/trade stock/securities of
this company. Always Read the full Disclosure/Disclaimer. Thanks.
If
you want to get your company profiled or have questions/comments,
please don't hesitate to contact
the Editor [@] OxBridgeResearch.com